Automobile Sector
From launch events to test drives, we create experiences that put your brand in the driver’s seat.
In the automobile industry, it’s all about connection—getting customers to experience the thrill of your brand. We specialize in large-scale launches, roadshows, and interactive campaigns that drive results.
Case Study
HYUNDAI INDIA SAFE MOVE CAMAPAIGN
Introduction
HYUNDAI’s CSR Campaign SAFE MOVE launched by their Brand Ambassador Shah Rukh Khan & the Union Minister for Road & Transport Mr Nitin Gadkari along with other dignitaries
Challenge
High Profile launch event, followed by a nation wide campaign, to reach out to the kids all over the country and encourage them to be the better drivers for a safer future.
SOLUTION
We helped Hyundai & ACT design & execute an “EDUTAINMENT” campaign,
which was enjoyed by the kids and at the same time created a massive behavioural changes in day to day activities, which was gauged by the physical quiz mechanism
Impact
The campaign continued for 5 years, reaching out to more than 5,00,000 kids in the said
period at various touch points : Malls, RWAs & most importantly the Schools spanning across 20 cities
Case Study
Planet Fashion – Flash Mob at Elante Mall
Objective
Create excitement for Planet Fashion’s newly launched store at a premium mall in Chandigarh.
Idea
Combine the energy of a flash mob with a unique East-meets-West theme to grab attention.
Execution
Salsa dancers roamed the mall as mannequins, blending seamlessly into the store’s aesthetic.
The flash mob burst into action, followed by a high-energy Bhangra performance, creating a cultural fusion.
Ended the performance with a logo formation using placards.
Impact
The creative approach captured attention, drove footfall to the store, and positioned Planet Fashion as a modern yet culturally rooted brand.
Case Study
Reliance Trends – Festive Celebrations
Objective
Personal Interaction with the TG and connecting with
them at the comfort of their own homes.
Locations : Mumbai & Pune
Challenge
Reaching out to the customers and gather the detailed
data like their personal numbers & home address; followed by delivery to
multiple customers within a few hours of the Purchase.
Idea
All customers spending more that Rs. 10,000/- were given the
option of getting a free delivery at their respective homes. At the same
time, giving the customers a WOW feel while dealing with Reliance Trends
Execution
Customers shopping over Rs. 10,000/- were asked if they would want to
get the stuff delivered to their home. Addresses were taken from the
interested customers.
Since the activity was executed on and around Christmas The delivery was
made by SANTA himself, in Santa Mobile, along with a special Christmas
gift!
Impact
Delivering purchases to customers' homes with a festive and personalized touch, such as the Santa Mobile and Christmas gift, created a memorable experience and strengthened emotional connections with the brand.
Case Study
KAZO Brand Activation
Objective
Conduct the BTL campaign around selected outlets of
the brand & reach out to the TG to leave brand’s imprint
Locations : Ludhiana, Noida, Bangalore, Jaipur, Lucknow, Kolkata
Idea
Elegantly dressed brand ambassadors, carrying distinctive KAZO
bags, create spontaneous and eye-catching brand visibility in malls, offering
exclusive discounts to drive customer engagement and purchases.
Execution
Female Promoters elegantly roam select malls carrying KAZO bags,
providing a visually striking, permission-free brand presence.
Exclusive discounts and cross-promotion with restaurants
incentivize customer exploration and reinforce brand allure.
Impact
The elegant presence of brand ambassadors with distinctive KAZO bags created a noticeable and memorable brand impression in high-traffic mall areas without requiring formal permissions.
Case Study
SPENCER’S Brand Launch
Objective
The overarching objective was to successfully introduce and establish the three international apparel brands - BHPC, Ecko Unltd, and Ladybird - into the Indian market, generating brand awareness, excitement, and fostering a positive perception among the target audience.
Idea
"Fashion Fusion Festival" A celebration of BHPC’s sophistication,
Ecko Unltd’s urban edge, and Ladybird’s innocence, promoting diverse
fashion and lifestyle preferences in vibrant events.
Execution
BHPC Launch: BHPC's sophistication showcased in an exclusive fashion parade. Fashion Supermodels, Mr. Sanjiv Goenka, and cricketing star
Gautam Gambhir walked the ramp.
Ecko Unltd Unveiling: Dynamic biker's parade pre-launch. Energetic flash mob showcasing hip-hop moves. Dia Mirza's celebrity launch added to the glamour.
Ladybird Debut: LADYBIRD KID STYLE ICON HUNT in schools. Mall performance by finalists capturing innocence.
On launch day, hosted a ribbon-cutting ceremony, live interactions with an emcee, and announced contest winners.
We've worked with some of the biggest brands
