Automobile Sector
From launch events to test drives, we create experiences that put your brand in the driver’s seat.
In the automobile industry, it’s all about connection—getting customers to experience the thrill of your brand. We specialize in large-scale launches, roadshows, and interactive campaigns that drive results.
Case Study
HYUNDAI INDIA SAFE MOVE CAMAPAIGN
Introduction
A nationwide road safety initiative with heart and impact*
Execution
Launched with Shah Rukh Khan and Union Minister Nitin
Gadkari
Rolled out in 20+ cities across schools, RWAs, and malls
“Edutainment” approach with skits, quizzes, and installations
Tailored formats for different venues ensured deep engagement
Impact
The 5-year-long campaign reached over 500,000 children,
reinforcing Hyundai’s image as a socially responsible brand
and delivering long-term impact on road safety education.
Case Study
Volvo Eicher - Pro Talks
Objective
Storytelling for future generations and school decision-makers
Execution
Conducted sessions across nearly 100 A/A+ category schools
Created brand visibility through inspirational engagement
Enabled conversations with school administrators about transport solutions
Impact
This initiative built trust and opened long-term opportunities for Eicher in the education sector, with thousands of students and educators meaningfully engaged.
Case Study
AUDI
Objective
Premium product displays in everyday business spaces
Execution
Activated at high-footfall corporate locations and malls
Showcased Audi models (A4, A6, Q3, Q5) with clean, elevated
displays
Minimalistic branding and lighting enhanced brand aesthetics
Impact
These touchpoints brought the Audi experience closer to working
professionals, supporting brand aspiration and visibility beyond
the showroom environment.
Case Study
HONDA - CORPORATE DISPLAYS & EXHIBITION STALLS
Objective
Creating first-hand brand experiences at scale
Execution
Executed test drive zones and product showcases across Delhi, Mumbai, Hyderabad, and Kolkata
Designed functional yet elegant exhibition setups
Ensured consistent branding across diverse venue types
Impact
The campaign saw strong footfall and high engagement, fostering immediate product connection in workspaces and larger trade expos alike.
Case Study
HONDA - MALL PROMOTIONS & DEALER EDUCATION INITIATIVES
Objective
Dual-format engagement across consumer and trade
audiences
Execution
Mall zones featured gamification and family-centric
displays
“Drive to Safety” workshops educated and empowered
dealer partners
Integrated storytelling and demo experiences enhanced
brand recall
Impact
These activations boosted Honda’s connection with both end-users and channel stakeholders, enhancing its reputation as an accessible yet responsible brand.
Case Study
HONDA - PREMIUM CUSTOMER & LEADERSHIP ENGAGEMENT EXPERIENCES
Objective
Experiences crafted for loyalty, leadership, and lifestyle
Execution
Hosted an exclusive Jagjit Singh concert for premium
customers
Conducted HR Meets to engage corporate influencers and
fleet decision-makers
Focused on aspirational storytelling and hospitalitydriven formats
Impact
These touchpoints deepened emotional brand affinity and
created relevant platforms to promote Honda’s premium
offerings within elite customer groups.
Case Study
ARAI - SIAT 2024
Objective
India’s flagship auto-tech symposium reimagined
Execution
End-to-end support for technical sessions, expo zones,
and logistics
Coordination with 300+ stakeholders including OEMs,
regulators, and exhibitors
Visitor flow and contingency frameworks ensured
seamless delivery
Impact
The event was praised for its scale and structure, cementing
SIAT 2024’s position as a benchmark for industry-wide
knowledge exchange and collaboration.