Electronics Sector
From retail floors to expo halls, we bring electronics to life through immersive activations and strategic storytelling.
We help electronics brands break through the noise with campaigns that are hands-on, high-impact, and built for results. Whether it's a live demo that sparks curiosity or a retail blitz that drives conversions, our on-ground experiences turn features into fascination—from metros to Tier 3 towns.
Case Study
Transsion Holdings - Multi-Brand Rollout
Introduction
Driving visibility for a diverse smartphone portfolio in India
Execution
Multi-year campaign for brands: Techno, Itel, Spice, and
Infinix
Dealer meets and roadshows conducted across 20+ cities
Influencer activations and PR launches for youth-facing
sub-brands
Region-specific adaptations for market resonance
Impact
1000+ retailers were onboarded and 200+ tech creators generated viral content, building long-term B2B2C visibility across Tier 1 to Tier 3 markets.
Case Study
Hamilton Beach - Product Demo Campaign
Introduction
Live culinary experiences to build trust in a premium brand
Execution
Wet demo stalls at malls and consumer expos
Live cooking by product specialists to show real-time
utility
Endorsed by Chef Vikas Khanna and other renowned
culinary experts
Sampling and consultation-based engagement
Impact
Achieved a 35% lead conversion rate and positioned
Hamilton Beach as a high-performance brand, backed by
lifestyle bloggers and culinary influencers.
Case Study
Lava - Product Launch Activations
Objective
High-footfall demos to drive budget smartphone awareness
Execution
City-level campaign with activations in malls, metro
stations, and retail zones
Promoter-led demos showcasing features like battery,
camera, and Indian design
Focused messaging on value-for-money and “Proudly
Indian” identity
Impact
2x interest rates compared to past campaigns and 10,000+
consumers engaged in just 3 weeks, reinforcing Lava’s
appeal in the entry-mid segment.
Case Study
Panasonic - Market Storming
Objective
Rapid retail blitz to spark short-term sales uplift
Execution
Branded flash takeovers of retail clusters with tents and
music
Live demos of TVs, washing machines, and kitchen
appliances
Purchase-linked rewards and referral incentives
Impact
The campaign drove footfall spikes and short-term sales lift,
particularly in Tier 2 cities, while also improving postcampaign dealer sentiment.
Case Study
Mitsubishi A/C - Trade Show & Retail Branding
Objective
Dual-format branding for retail and industry presence
Execution
Custom exhibition stalls at HVAC and real estate expos
Retail branding and leaflets across multi-brand dealer
outlets
Demo kits, standees, and regional-language explainer
videos
Impact
Mitsubishi achieved a premium brand recall through 100+
retail installs and presence in 15+ expos, enhancing both
consumer interest and trade visibility
We've worked with some of the biggest brands
