FMCG sector
Smart, seamless activations that make FMCG brands unmissable in stores, streets, and homes.
In the fast-paced world of FMCG, visibility and trust are everything. We create high-touch brand experiences—whether it's in-store sampling, dealer launches, or retail takeovers—that connect products with real people. From bold relaunches to tech-enabled kiosks, our work drives awareness, trial, and lasting loyalty across India’s most competitive markets.
Case Study
SOFY - LAUNCH EVENT WITH SARA ALI KHAN
Introduction
A high-profile brand launch blending glamour
and precision
Execution
Attended by 400+ distributors, partners, and
top achievers
Featured Bollywood star Sara Ali Khan as
guest of honour
Flawless guest experience and entertainment
showcase
Reinforced SOFY’s positioning as an
innovation-led brand
Impact
The event was a standout in FMCG launch
experiences, combining celebrity appeal and
seamless production to build excitement and
loyalty.
Case Study
PHILIP MORRIS INT. - KIOSK DIGITIZATION & BRANDING
Introduction
Transforming traditional kiosk branding with
technology
Execution
First fully digital, centrally operated kiosk system in
the tobacco category
Over 10,000 kiosks enabled pan-India
Removed need for manual production, QC, and
transport
Enabled launch updates with a few clicks
Impact
This project redefined kiosk branding with automation
and agility, setting a new standard for retail
transformation in the sector.
Case Study
BEAM SUNTORY - VAP PACKAGING
Objective
Swift execution of a high-volume packaging rollout
Execution
Hub-and-spoke model with regional distribution
in North, South, and West
Executed packaging at central hubs and
delivered with accuracy
Overcame manpower sourcing limitations at
local levels
Impact
Millions of packages were delivered on time in Agrade condition, reinforcing supply chain
excellence under tight deadlines.
Case Study
Beam Suntory - Retail Promotions
Objective
Premium in-store branding within regulatory guidelines
Execution
Signage, shelf-talkers, and tasting cards rolled out in
premium outlets
Promoted storytelling touchpoints via in-store bartenders
Visually striking yet compliant design across liquor stores
Impact
The promotion lifted shelf presence and customer recall by
25%, driving aspirational in-store discovery while maintaining
compliance.
Case Study
Seagram - ‘Fuel’ Vodka Relaunch
Objective
Bold nightlife-led re-entry into a competitive market
Execution
Launch events with music, lighting, and curated décor
Sampling through signature Fuel cocktails
Influencer drop kits and photo ops boosted visibility
Impact
With 5,000+ samples served and 3x venue engagement, Fuel Vodka
re-established itself with fresh energy and urban appeal.
Case Study
Johnson & Johnson
Multi-Format Retail Visibility Campaign
Objective
Pan-India retail transformation across categories
Execution
Pan-India retail transformation across categories
POS units, shelf talkers, wobblers, and visual branding installed
Adapted visuals and language for zonal relevance
Impact
Activated 400+ stores and created category ownership with high
visibility, retailer goodwill, and improved product interaction.
Case Study
Wrigley
Dealer Sellout & Engagement Activity
Objective
Retailer-driven sales push across 60+ markets
Execution
POS branding and gamified scratch-card mechanic
Instant rewards and branded merch kits for retailers
Daily reporting ensured live monitoring
Impact
Engaged 1,200+ retailers and achieved a 40% sales spike, driving
sell-through and channel loyalty through direct interaction.
Case Study
ORIFLAME
CATALOGUE LAUNCHES & MEGA RECOGNITION EVENTS
Objective
Monthly celebration of community and success
Execution
Catalogue reveals blended with R&R ceremonies
AV, branding, stage design, and leadership integration
Executed across cities like Delhi, Pune, and Ahmedabad
Impact
Created recurring momentum and aspirational culture within
Oriflame’s direct-selling community, driving high engagement
and motivation.
Case Study
Godfrey Phillips
Multi-Channel Brand Visibility Campaign
Objective
Pan-regional brand uplift through compliant visibility
Execution
Bus shelter branding and state bus wraps in Tier 2/3 towns
Newspaper ads and TV news integrations for high-frequency reach
Regionally adapted creatives for hyper-local relevance
Impact
The campaign reached 12+ cities and 40+ towns, improved brand
recall by 35%, and became a replicable media-light visibility model.
Case Study
Danone Foods
'Blue Water’ Poduct Sampling
Objective
Urban hydration sampling for brand awareness
Execution
Sampling at metro stations, corporate parks, and malls
Crisp promoters, cold storage, and QR-based feedback
Wellness-focused brand messaging on hydration
Impact
Distributed 50,000+ samples and saw 18% brand recall uplift, positioning
Danone as a health-forward, modern beverage brand.
We've worked with some of the biggest brands
